In June 2022, there are around 650 mission-driven companies in France... out of 3.82 million companies in total #happyfew We believe that this framework is particularly useful for fashion companies like ours, driven by creativity. Many of us are animated by good feelings. To want to do well. We have a lot of ideas, tend to create long lists of projects. However, in terms of responsibility, we observed that we are on a ratio of 5% creativity 95% effort to have an impact. The Mission-Based Business framework requires us to concentrate our efforts, to avoid dispersion, fragmentation and any risk of greenwashing.

What's the point ?

First of all, even before being certified, the BCorp evaluation grid allowed us to take stock of our actions, compare them to demanding criteria and produce new data that we were not yet measuring: c It is therefore a fantastic tool to become a better version of ourselves! Then, the certification obtained is tangible recognition, for you dear community, for our partners and for all those who do not yet know us, of all the actions implemented over the past 5 years to measure and reduce our impact on the environment, make our partners work in the best conditions and pursue a model of reasoned growth thanks to aligned governance, financing and community. Finally, this certification is in line with our status as a mission-driven company, our community fundraising on the ethical financing platform Lita.co and more generally our “Patine Season 2” project. that is to say our desire to be 1: always more coherent and 2: always more creative and inventive with constraints which are for us “the new normal”.

So yes, it will never be enough to have a label or certification but it is proof of consistency, transparency and it is, for you, as for us, a way of evaluating ourselves and motivation to continue to innovate!

Since its creation, Patine has chosen dynamic growth but at a reasonable pace since we set very demanding rules for design, production, distribution and communication. Before our fundraising, the brand was 100% self-financed, which means that development was achieved solely through revenue growth. The brand has been profitable since the first t-shirt was launched for pre-order in 2017. The development of the activity has been achieved thanks to product development and proximity to the community without advertising. We could have continued at this pace but why stay in our comfort zone when there are so many things to invent? The question of financing is a thorny one: how can you be sure to grow while maintaining your social and environmental objectives? This is the reason why we launched a community fundraiser: to finance the growth of Patine with shareholders who are 100% aligned with our project and who will never ask us to choose between growth and respect for the environment. This is the question we asked ourselves and the answer was there before our eyes: our customers, those who know us best since the beginning of Patine, should be our shareholders. If you are a Patine customer, you received an email on October 28, 2021 entitled “become a Patine shareholder”. 2 hours before, there was panic in the studio because the URL of the page no longer worked but we ended up getting through it. Above all, we were very stressed at the same time as very excited to offer our clients the opportunity to invest in Patine. Two months later, we closed our 600,000 euro campaign.