As with the entire Patine catalog, the price is determined based on costs.
- First, the cost of the material. The material is a gabardine woven in Italy whose weave provides initial resistance to light rain. The water-repellent properties are reinforced by the application of a C0 water-repellent product (without fluorinated molecules, the famous PFAS). Beyond its significantly reduced environmental impact compared to usual technical materials, it is an ultra-high-end material, with breathable and durable properties, and a sublime drape.
- Then the cost of making. The trench is made in Portugal in a workshop at the forefront of innovation that collaborates with the biggest names in luxury...and now Patine. Our construction and finishing choices are expensive, but we considered them essential for the trench's durability. For example, the interior finishes are entirely covered with bias binding and French seams to reinforce important seams. These finishes are left visible because they are so high-end and solid: you'll think of us the next time you see a lined trench coat... The manufacturing price has been negotiated, but respects our commitment to ethical remuneration.
- Other costs: the price also includes the costs of developing the project (the time and expertise of the brilliant model maker who collaborates with Patine, the prototypes, the technical tests, etc.), transport and our operating costs.
- Finally we apply 20% VAT.
- Regarding the weight of each of these costs in the price: our investments in advertising, muses, and influence are limited. We do not make many markdowns and we refrain from inflating our prices to include a promotional budget.
- Important: The Patine brand is mainly distributed directly on the website and in our store. If we were to move to a traditional "wholesale" distribution, that is to say in a multi-brand store, we would have to increase the price to compensate our store partners. For information purposes, we estimate that the price of the trench coat would increase to approximately €650 instead of €450, while maintaining margin coefficients in the lower average of the market.
To conclude :
- There are as many prices, ways of deciding on prices and price structures as there are brands.
- A price is not necessarily indicative of the quality, durability and environmental impact of a garment.
- The notion of quality differs depending on the brand. At Patine, it is defined by a triptych of aesthetics, durability, and commitment.
- We don't claim our prices are low. However, we do claim a very low cost per wear. We are building an innovative brand model every day that offers unprecedented value for money.