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Welcome to the top of your drawer pile, the clothes you'll still want to wear in 2037. We're creating with you a new brand model, somewhere between the nostalgia for the carefree 80s and the utopia of a future where we'll have curbed global warming.

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Regenerative & Recycled Cotton

The Everyday Jean Brenda

Raw blue

Introducing the Everyday jeans, the latest from the Studio. These are the jeans you'll throw on in the morning without a second thought and won't be able to live without. See more
Color
Size  (US) Size guide
Size guide

This item runs a little large: if you are between two sizes, take the smaller of the two.

Payment in 3x available, i.e. 3x53.33€ (no fees)

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Description

Introducing the Everyday jeans, the latest from the Studio. These are the jeans you'll throw on in the morning without a second thought and won't be able to live without. They're straight-leg with a slight curve at the hips, and that makes all the difference to your silhouette. Now let's look at the back: Patine's secret sauce is a specially designed yoke and high pockets to lift the derriere. Classic length, we love them with a tiny cuff. Timeless, easy, and also super responsible: they're made from a superb stretch-free Italian denim fabric with regenerative cotton and post-consumer recycled cotton, then manufactured in Porto, Portugal, without nasty chemicals and with less water waste.

Details

• Raw blue: A wardrobe staple, also known as rinse wash, this is the original blue of the fabric with a rinse to prevent shrinkage. It will develop a patina over time.
• Straight with slightly rounded hips
• Length 73cm, great with a small turn-up
• Ultra-flattering back pockets
• Zip fly
• The color will develop a patina over time

Composition

76% Regenerative cotton + 24% Post-consumer recycled cotton, no stretch

Sizing advice

The Brenda denim is non-stretch, in US sizing. Take your usual size. If you are between two sizes, we recommend taking the smaller of the two. Unsure about which size to choose? Feel free to write to us at hello@patine.fr
24 25 26 27 28 29 30 31 32 33 34 35 36
French Size 34 small 36 36 small 38 38 small 40 40 small 42 42 small 44 44 small 46 46
Waist Circumference 34 35 36 37 38 39 40 41 42 43,5 45 46,5 48
1/2 Hip Circumference in cm (at fullest part of glutes) 48,5 49,5 50,5 51,5 52,5 53,5 54,5 55,5 56,5 58 59,5 61 62,5
Inseam Length 73 73 73 73 73 73 73 73 73 73 73 73 73

Sustainability and traceability

Local: Fabric woven in Italy - Denim made and washed in Portugal<br> Eco-friendly composition: 76% regenerative cotton + 24% post-consumer recycled cotton, no stretch
Ozone washing, almost waterless
Reinforced finishes: rivets and bartacks to extend its lifespan
Reinforced bottoms to prevent tearing (pocket lining in organic cotton)
Easy care: machine wash at 30°C inside out
YKK buttons made in Türkiye, manufactured without harsh chemical treatments

Easy maintenance

• Machine wash inside out at 30°C
• Tumble dryer not recommended
• Read our complete guide to Brenda's material here

Deliveries and returns

↳ Free delivery in France and Belgium from 250€ (see FAQ)
↳ Free and easy exchanges/returns, within 14 days. In case of a refund request, a 5€ fee for return shipping will be deducted from the amount to be refunded.
↳ Pre-order until March 1st inclusive: shipping scheduled for March 10th

Details matter

The crotch has been designed to subtly lift the buttocks (without a blunt butt), an effect enhanced by high, angled back pockets. The leg openings are wide, making them easy to slip on. The hips are gently rounded for a subtle barrel effect that's very flattering. We love it with a tiny turn-up.

The jeans from the photo albums

Same style since I was 11!

"In this photo I know I'm in 5th grade, because it was in 5th grade that I got my first pair of Converse. High-tops. Navy blue. They look brand new.
Jeans and a t-shirt. The jeans are still pretty new too; they might be 501s. They seem to be quite high-waisted, the leg is straight, and just a little bit wide. These jeans are seriously great.
Back then I was shy, not at all confident, and I smiled less in photos because I had braces. But I've just switched from glasses to contact lenses, and I've found the outfit I feel comfortable in. Tight-fitting clothes aren't in fashion yet; Morgan de Toi T-shirts will come later. Stretch jeans too.
I don't know it yet, but that style in the photo is still mine today, like a refuge I always return to.
The Everyday jeans look very similar to the jeans in this photo!

Charlotte

Comfortable, for skating, wearing out and re-wearing endlessly

"That's my mother."
We're in Toronto, Canada, and on weekends we take the ferry to go have barbecues on the Toronto Islands. It's cool, but I don't really realize it; I'm only five. Since then, I've looked at this photo a lot. I think my mom is incredibly beautiful. I can see in this picture that she's wearing her worn-out jeans, which are super comfy, and I think it looks really stylish.
I'd already borrowed the details of her yellow sweatshirt, and now I'm taking inspiration from the jeans. If she had known in 1985 that this photo would inspire eco-friendly jeans made in Italy!

3615 - Jean Everyday

Here are some answers to the most frequently asked questions.

How do Everyday jeans fit?

The Everyday Brenda jeans fit true to size; order your usual non-stretch jeans size. If you have any questions, email us at hello@patine.fr, we'll get back to you quickly and efficiently ;)
If you are between two sizes, choose the larger size.

How does pre-ordering work?

The jeans are currently in production. We had the fabric woven, and we are launching the production of 200 pairs of jeans in each denim fabric. To thank you for your patience, we are offering this new pair of jeans at a pre-order launch price until Sunday, March 1st at midnight.
Once pre-orders have been shipped, the remaining stock will be made available online at the regular price.
Delivery of the jeans is scheduled from March 10th.

If the size is not suitable, will I be able to exchange it?

Yes, absolutely, within 14 days of receiving your package, provided it is still tagged and unworn. We always make extra parts to allow for exchanges.

How was the price of the jeans determined?

Preamble :

There are as many prices, ways of deciding on prices and pricing structures as there are brands.
The concept of quality differs from brand to brand. At Patine, it is defined by a three-pronged approach: aesthetics, durability, and commitment.
A price is not necessarily indicative of the quality, durability and environmental impact of a garment.
We don't claim our prices are low. However, we do offer a very low cost per wear and ethical compensation for our outstanding partners. Every day, we are building an innovative brand model that offers unparalleled value for money.

This is how we set our prices

As with the entire Patine catalogue, the price of the jeans is determined based on costs.

First, the cost of the material. We chose a recycled and regenerative Italian cotton canvas from Candiani®. Beyond its significantly reduced environmental impact compared to typical technical fabrics, it's a high-end 13oz canvas, a weight generally used for men's jeans—a complete injustice that we intend to rectify; we too want robust and durable canvases.

Next, the cost of production. The jeans are made in Portugal in a modern workshop that has been with us since our first jeans in 2019. Our construction and finishing choices are expensive, but we considered them essential. The production price was negotiated, but it respects our commitment to fair wages.

Other costs: the price also includes the costs of developing the project (the time and expertise of the brilliant model maker who collaborates with Patine, the prototypes, the technical tests...), transport, and a margin that includes our operating costs.

Regarding the weight of each of these costs in the price: our investments in advertising, brand ambassadors, and influencers are limited. We offer few markdowns and we refrain from inflating our prices to include a promotional budget. In conclusion:

Finally, we apply the 20% VAT.

Important: The Patine brand is primarily distributed directly through our website and in our store. If we were to switch to traditional distribution through multi-brand stores, we would have to increase the price to incorporate the retailers' margin. As a guideline, we estimate the price of the jeans would increase to approximately €300, while maintaining margin levels within the lower end of the market average.

Let's talk length: are they compatible with "small" and "large" sizes?

The Brenda Everyday jeans were tested on people ranging from 1.60m to 1.73m tall.

Are your jeans stretching out?

Like all authentic, high-quality, non-stretch jeans, Brenda jeans will mold to your body.

If the jeans you received are a little tight but you can breathe well, they're the right size! They'll stretch out on the first day for added comfort.
If you bought the jeans in a larger size for a looser fit, then the size will not change.

Where are your jeans made?

The denim fabric is made from regenerative and recycled cotton. It is woven in Italy, and then our jeans are manufactured and washed using environmentally friendly methods in Portugal. Since 2019, we have worked with the same trusted partners to guarantee high-quality and responsible production.

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