Le jean Classic Donna

Noir

Open letter to anti-stretch

“I hate stretch jeans!

...And it was from there that we imagined Donna stretch jeans .

A college flashback is necessary: ​​after 2 years of 6th A and 5th A in “rigid” blue jeans, a Levi's made in USA associated all year round with navy blue Converse - stretch has arrived in my life, and in that thousands of teenage girls swept away by the Cimarron wave.

I had a black one, a burgundy one, a pink one. They were the perfect combo with my tight, glittery pink long-sleeved t-shirts from Morgan de toi, my little Pimkie tops, my dreaded (fake) Pataugas with a cream white heel from La Halle Aux Chaussures and my Agatha “stone disc on link” pendants. made of leather ". And once again I apologize to the great gods of good taste: I am not proud of this period, from which I will emerge through skateboarding, extra large overalls and Caterpillar atmosphere. Go figure.”

New material

In order to offer you the Donna in blue, we had to find a fabric similar to the black Donna, with the same comfort, the same hold, and compatible with our environmental commitments. We chose a denim fabric containing 98.5% organic cotton and 1.5% ROICA™ v550 elastane.
The organic cotton is traceable and grown without pesticides. As for this new generation of elastane, we believe it represents a true ecological innovation due to its degradable nature.

Finally, the advantage of this new Donna stretch material is its recyclable nature: it is now confirmed that textile materials containing less than 3% elastane can be recycled to produce new yarn, on a large scale, in Europe, through mechanical recycling. This is all the more interesting here as the material is of excellent quality, making its recycling even more relevant.