Free delivery on orders over €250 - Easy returns and exchanges  - Free delivery on orders over €250 - Easy returns and exchanges

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Welcome to the top of your drawer pile, the clothes you'll still want to wear in 2037. We're creating with you a new brand model, somewhere between the nostalgia for the carefree 80s and the utopia of a future where we'll have curbed global warming.

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The CEO shirt

Poppy: the "CEO" Italian poplin

Woven in Italy from an extra-fine yarn, this poplin fabric has a dense, durable structure that remains lightweight and soft to the touch.
Because you have better things to do than iron, it is wrinkle-resistant: when hung on a hanger, it keeps a perfectly "sleek" look for several days in a row.
Our Italian partner is a benchmark of excellence in weaving luxury materials and weaves the Poppy fabric for us exclusively in 100% organic cotton.

Nouveau
XS S M L XL XXL

The Poppy Shirt

3 colors 170€
Nouveau
XS S M L XL XXL

The Poppy shirt

3 colors 170€
Nouveau
XS S M L XL XXL

The Poppyshirt

3 colors 170€

FAQ: The (new) Poppy poplin

What are the difference(s) compared to the first edition of the Poppy CEO shirts?

We have lightened the fabric to make ironing easier, while keeping the extra-fine yarn quality and dense weave to maintain its "high-performance" properties and "perfect drape." We have developed solids, stripes, and checks: each requiring the use of different looms. The hand and weight are similar, with slight differences linked to each specific production chain.

What is the difference between the Tony Oversize shirt and the Poppy Oversize shirt?

It's exactly the same shirt, made in Portugal in the same workshop, but offered in 2 complementary materials for our wardrobe.
The Tony canvas is woven in France by Les Tissages de Charlieu. It is made of 59% organic cotton and 41% recycled yarn from recycled clothing (23% recycled polyester - 18% recycled cotton). We developed our "crinkle" finish, which accentuates the irregular character of the yarn.
The Poppy canvas is woven in Italy from an ultra-fine yarn to obtain a dense weave (with a high number of threads per cm2). The hand feel and drape are very high-end.

Have you planned any restocks for the winter?

No, we produce in 1 seasonal collection. It takes 3 months to weave the Poppy fabric, then 7 weeks to manufacture your shirts.
The next Poppy shirts will be available in the spring.
If your size is out of stock, you can set up an alert; you will be notified as a priority if any exchanged or returned items become available again.

How will the quality of my Poppy shirt evolve over time?

It will "patinate," which means "age beautifully," just like you :)
Few miracles: if the quality of the material and the craftsmanship is excellent, your garment will evolve while retaining the beauty and allure of pieces one hunts for in vintage shops (or in our mothers' closets).

How do I care for the Poppy shirt?

Poppy is a durable and easy-care fabric.
Once ironed and hung on a hanger at the end of the day, the Poppy shirt can be worn for 2 or 3 days.
You can machine wash it at 30 degrees, medium spin, buttoned and turned inside out. No need for fabric softener. Avoid tumble drying

And still
The Tony® Oversized shirt


The original shirt since 2021
Same fit
Same quality craftsmanship in Portugal
In an effortless organic-recycled "Tony" fabric woven in France at Les Tissages de Charlieu that doesn't need ironing. I mean...

Restock in 3 colors
Vintage Blue, Cheesecake White, and our almost-famous black coffee black.

Back in stock
XS S M L XL XXL
Back in stock
XS S M L XL XXL
Back in stock
XS S M L XL XXL
XS S M L XL XXL