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19 months ago we shared a questionnaire with you to validate the desire for a trench coat with you. Since then, thousands of you have answered all our questions about this new project, good job Club Patine. Questionnaire that we also called "A great raincoat", our concern being centered on a useful piece that we can wear in the rain. And then you answered “trench”! 507 occurrences of this word in your responses, it is towards it that the fantasies of a beautiful piece that we (re)put outside converge. So raincoat or trench coat, we've decided. Like any Patine garment designed to be worn, it will be the “overall”. Over and above the standard qualities and compositions too, we hope.
Here is a summary of everything you told us, what you want or not. Robot portrait of the future "trench" Patina. Spoilers at the end for those who have the courage to read everything, and some info right away to reassure the anxious: it will be very beautiful. It's the least polite thing to do when you add material to this already busy, ultra-high quality planet. We also promise that it will not clutter up your closets, since you will wear it all the time.
Enjoy reading and thank you again for your help!
Affectionately,
The Patina team
1/ The robot portrait of your ideal trench coat
Like a blank text, we write his robot (but sensitive) portrait from the words you most used to describe him.
The trench coat you dream of at night must obviously protect from the rain and therefore be waterproof but without ever looking like a trash bag, although recycling is in fashion. The ideal Patina-style trench coat must necessarily have large practical pockets and not just aesthetic ones. And of course a belt . It must be long for the look, but not too long or you would get your feet caught in it, inconceivable for the Patine girl who walks quickly. It's all a question of balance: it must also be loose enough to put lots of layers underneath from fall to winter but fluid enough to also be worn with almost nothing underneath in spring . In addition to all these practical aspects, it must be very beautiful and look good without ever " memerizing" . It must be as high quality as a vintage Burberry, eco-friendly and obviously very very Patina.
You are demanding, we too, we think we have met the challenge.
From the outset, you were asked an existential question: what’s the point?
A priori yes, it is useful to offer you a beautiful trench coat, a timeless one that is still clearly missing from your wardrobe. 71% of you say that you have not yet found a convincing trench coat. Convincing, that is to say that you find it at the same time beautiful, stylish and chic, highly qualitative, practical and on top of all that it should not kill the planet. We modestly believe we can remedy this.
Moreover, more than 60% of you consider that it is a wardrobe essential, which we took as a green light for the project. It is common knowledge that one of our objectives is to equip you and your wardrobe with essentials to wear and bring back without getting tired. And if you want to know a little more about the history of this timeless item without reading an encyclopedia here is a podcast with a two-minute review: the trench coat, created in 1888 and which will still be cool in 2088.
Finally an election for which we cannot contradict the results: when we ask you what color is the raincoat you dream of at night, an overwhelming majority wins for the beige color. Beige is the ideal color for a timeless and high-end trench coat. With a point of alert: a beautiful beige, a beige that is neither bland nor gloomy, which makes you look good.
100% of respondents confirm that you want a long trench coat. A question as democratic as in dictatorship and totally biased: you were asked if you wanted a long, very long, very very long trench coat. Sorry not sorry, stylistic bias, this trench we want it with a nice length, compatible with your jeans, your short (and long) dresses, it's the secret of stylish overcoats. And therein lies the art of good centering: just too long enough to fit both small and large. Our ideal trench length: it's the one you don't walk on and don't get your feet caught in it. Of course, it must be able to be worn with converse since we run everywhere.
Result: 123cm long in XS-S, 126 in ML anything but decided lightly, you will understand.
A simple search for “ cmd+ f ” confirmed what we already knew: you want a chic trench coat (and so do we). The word “chic” comes up 156 times tied with “cool”. Chic and Cool, portmanteau words and yet we understand the idea well. We promise you the quickdraw. This ideal trench coat will be our everyday armor, which feels good, which suits us well and which also protects from the rain. Combining practicality and aesthetics of course, always: you have to be able to cycle with but also be confused with a movie star on a shopping trip in the Lower East Side, even if it's Aubervilliers or Caen. There will be some allure, we swear, or we'll no longer be called Patine.
61% of you plan to wear the Patine trench rain or shine, in the evening and during the holidays. Can be carried over to infinity regardless of the circumstances, all the time in fact. You want to make it one of your favorite pieces of clothing, the one you can't imagine going out without, the icing on the outfit, the go-to that's sure to deliver. It will be just loose enough to wear when the weather is lousy to put a good Marty sweatshirt underneath, but not so loose that it looks like an organic potato sack. Obviously, we designed it to be of extreme quality so that you can keep it, wear it and love it for as long as possible.
I will always wear youMany of you expect from us (in addition to its quality, its finishes and its stunning appearance) the most eco-responsible material, traceability and production possible. It’s knowing us well. From the lining to the buttons and the canvas, the devil Patine is in the details and we'll reveal more to you very soon. It's not B-Corp who wants!
More than 1,300 of you described to us the trench coat of your dreams. We carefully read your 1300 descriptions and obviously chose our favorites, those that made us laugh the most and also think. We also noted the prohibitions, a useful safeguard for the design of the Patine overcoat. Attention: testimonials nuggets and club Patina in solid gold.
And U.S. too ! So excited to show you our trench coat, first overcoat. We put our heart into the work, a lot of patience, several sleepless nights and our skills. Can't wait but we have to because we are slow fashion and we take the time to do it well.
Spoiler alert: Sneak Peek here! We shot prototype 4, to validate the volume. Knowing that it was 80% complete. On an exponential Gausse curve, what is the probability that you will like the final result? And with that, a Perrier and 1 Monaco. Send an SMS to.....
From: Charlotte, founder of Patine
To: Patina Club
Subject: About Roller coasters, carbon footprint and a latte in NY
What an incredible opportunity to be able to imagine and offer our version of a good dressing room.
I regularly speak in public to talk about the Patine project, and there is always this moment where I explain that I am living my best life. Of course I never ignore the difficulties of starting a business: I go through big ups and small downs sometimes several times a day, it's part of the package when you do a job of passion. The best part: I am no longer alone in my cart on the Patine project roller coaster*. It's a whole small team of enthusiasts who work hard on each item of clothing in our wardrobe with the same ardor to each time recreate the magic of an essential that we love for a long time.
With the 18 months it took to develop it, the trench coat is no exception to tradition.
I have known from the beginning (and probably since I was 14) the look I wanted for this trench: a super beautiful garment in movement, because the Patine woman walks quickly. For reference, it's the cool of Lauren Hutton's big smile and hands in her pockets that comes to mind, as well as going through a lot of Elle fashion magazines with girls (who walk fast) in New York, in Converse, coffee in hand. In 2023 New York is no longer quite within reach of an electric bike, but the trench coat is! So the look was clear. Everything else had to be worked on.
The material research took a good year. Because this Holy Trinity ecological impact, quality and beauty is a fool's errand! We started with a lightweight, waterproof recycled polyamide…which was too noisy! Of the 5 senses, we had forgotten hearing, although it is fundamental, just as we often fall in love with a tone of voice. And then once we were certain that we wanted a beige trench coat, in our crazy luck, we worked on 2 options, which saved the project since one of the materials proved impossible to weave beyond 50 meters of length. 'sampling. For fit, it's a question of stubbornness and technicality: not giving up any inch of "too much" or "not enough", and working with talents as limited as you are. For all the details…it’s the seasoning of the dish. Your testimonials and your fantasies of the perfect trench coat helped us adjust, cross out and rework our copy. They are like salt, without it, the trench coat would taste less. And then today we shot. At the Patine Studio, at home. The last prototype arrived this very morning, we felt like we were carrying Beyoncé's dress to the Grammy's, we might as well wear gloves.
Before taking the photos we made a list of everything we wanted to document in images: the embroidery of the pocket, the collar, the lining, the bias finishes...and this volume when we start moving.
On the way Patine, sky is the limit but clean sky is the limit!
Thank you for your trust,
Charlotte (and the Patine team)
*Russian is not the most popular word at the moment. Which makes us remember that proposing a new fashion model makes us feel useful, but that we are very little in this era of upheaval. It's only (good) fashion baby.
