Solid foundations, committed team... let's now come to the heart of our business: fashion, fashion, fashion!
To reconcile fashion, ecology, human and animal well-being, we must be able to measure our impact, in a concrete way, in order to then be able to make the right decisions. It seems obvious, yet very few brands do it. To measure the environmental impact of a garment, we must consider its entire life cycle: from the thread to the dressing room and even after! This measurement is therefore quite naturally called “life cycle analysis” or LCA: it is carried out by a partner to whom we provide all the data at our disposal to make this calculation as best as possible. We tell you more in this chapter and above all, we share the numerical results!