At Patine, we are offering a new model brand, not only to boost our ego and tell ourselves that we are doing things differently and better but also to have a real impact. For this, it is very important for us not to operate in self-sufficiency and in a self-centered manner but to always act for and with others. The others are the customers of course but also the other brands and players in the fashion sector. We want to show that another fashion is not only desirable but possible. Commitment and the fight for a less altered planet and less polluting fashion is a game that is played as a team. In the first episode of Olive and Tom (yes, it's a relevant reference, I promise) which we watched over and over on Midi les Zouzous, the moral here is strikingly true: Olivier may well be a game player. Exception, if he does not play as a team, the match is doomed to defeat. We then understand the importance of playing collectively and working to promote good practices in various ways.
